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Person

Ulric Neisser

A man wearing glasses and a beige sweater over a collared shirt is seated against a dark background.

American psychologist, often called the father of cognitive psychology after his 1967 textbook by that name. In the 1970s he ran an early version of the selective-looking paradigm in which observers asked to count basketball passes overlooked a woman walking through the scene carrying an umbrella. His later work on flashbulb memory showed how confidently people misremember major public events, a theme Simons and Chabris would later extend.

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