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Person

Daniel Simons

A man with gray hair and glasses wears a dark jacket over a plaid shirt, set against a neutral background.

American cognitive psychologist, now at the University of Illinois at Urbana-Champaign, best known for the 1999 selective-attention experiment with Christopher Chabris that produced the gorilla video. His broader research programme concerns the limits of human attention, memory, and the gap between what people believe their minds do and what they actually do. He has spent two decades replicating, refining, and arguing against simple readings of his own headline result.

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